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#BehindtheCampaign: Showmax says dare to believe

South Africa, July 4 -- Directed by Fort's Amr Singh and conceptualised by Ogilvy South Africa, so far the spot has racked up over a million views in its first 36 hours online. While the Showmax ad n... Read More


Measurement that matters: Turning omnichannel campaigns into real-world results

South Africa, July 3 -- While DOOH offers unmissable visuals and mobile brings precision targeting, it's the data and measurement behind these campaigns that turn great ideas into real-world outcomes.... Read More


The Afda Experimental Festival 2025 goes live!

South Africa, July 3 -- Our School of Business and Innovation students impressed with forward-thinking, financially viable business concepts, while our Film School students pushed the boundaries with ... Read More


Dentsu Zambia turns billboards into backpacks in bold sustainability move

South Africa, July 3 -- PVC billboards are built to last but are difficult to dispose of. By repurposing this tough material, the team avoided waste and put circular design into action. The project no... Read More


Reflections on World Press Freedom Day amid rising online attacks on journalists

South Africa, July 3 -- World Press Freedom Day, observed annually on 3 May, serves as a reminder of the vital role that a free and independent press plays in sustaining democracy and holding power to... Read More


Siya and Rassie star in Adidas' Plus One Effect campaign

South Africa, July 3 -- Unhelpful behaviour Building on the success of the 2024 You Got This launch, the 2025 campaign highlights the power of encouragement, revealing that four in five athletes face... Read More


2025 Bookmark Awards poised to go next level with Rainmaker Media at the sponsorship helm

South Africa, July 3 -- Rainmaker Media, powered by the Shoprite Group, brings supreme scale and shopper data expertise to the digital marketing space. Their performance-led, data-driven approach alig... Read More


Kfm 94.5 adds to lineup and welcomes Grandmaster Ready D: A new era of sound begins

South Africa, July 3 -- Starting this Friday, Ready D will take over the airwaves with a weekly mix during The Flash Drive with Carl Wastie. He continues to keep the beats rolling with an hour-long se... Read More


Toy Kingdom and Mr D partner for on-demand delivery service

South Africa, July 3 -- South Africans can now get their favourite toys, games, and gifts from Toy Kingdom delivered to their door, anywhere in the country, exclusively via the Mr D app. Whether it's... Read More


Heineken Beverages powers sustainability at scale with WhatsApp innovation from Techsys Digital

South Africa, July 3 -- Heineken(R) Beverages has demonstrated bold sustainability leadership through its Returnable Star Bottle campaign, an ambitious drive to encourage consumers to return their 650... Read More