#BehindtheSelfie with... Gaynor MacArthur, co-founder and MD of Digicape

South Africa, Jan. 1 -- This week, we go behind the selfie with Gaynor MacArthur, co-founder and now managing director of Digicape. 1. Where do you live, work and play? I live in Pinelands, Cape Tow... Read More

World's digital best in reach for SA brands in 2020

South Africa, Dec. 31 -- South African marketers are an innovative bunch. From homegrown Nandos-style advertising with real storylines that knocks the world's drab attempts at humour out the park, to ... Read More

Social media trends for 2020

South Africa, Dec. 31 -- With over fifteen years of experience in the global digital market, I am one of the world's leading references when it comes to social networking. Today, my work field is new ... Read More

Tuning FM to your Insta Tok Twit Face

South Africa, Dec. 31 -- There is a fair degree of truth for the radio business in the phrase, "If a child can't learn the way we teach, maybe we should teach the way they learn." Many school classro... Read More

Mobile games generates $49bn in revenue in 2019

South Africa, Dec. 31 -- New statistics show that the global video games market generated $83bn income this year, with a forecast to reach $95.3bn value by 2024. Mobile games represented the most subs... Read More

Let's team up to beat illegal billboards

South Africa, Dec. 30 -- When it comes to reaching audiences and delivering overall exposure, outdoor media is the best option after TV and in-store advertising, beating not just Facebook but all othe... Read More

2020 vision - a brand's guide to surviving the new year

South Africa, Dec. 30 -- In 2020 we will face new challenges as well as the same old ones. Brands will want to generate buzz, by being provocative but avoid the backlash of stepping that one step too ... Read More

Rethink refunds for increased sales and loyalty

South Africa, Dec. 30 -- Online retailers wanting to make the most of Black Friday should provide the fastest possible refunds - and offer a wide range of payment choices - to increase sales and keep ... Read More

South Asian Digital Media Awards announces 2019 winners

South Africa, Dec. 30 -- Wan-Ifra held its fourth edition of the South Asian Digital Media Awards where Manoramaonline.com won Best News Website of the Year Award. BBC News, The Wire, NDTV Hop, Arre, ... Read More

The real value of paid search and tracking the consumer journey

South Africa, Dec. 27 -- In South Africa, financial industries, especially the top insurance companies, invest more money into Paid Search than most of the remaining industries put together. The reas... Read More