Exclusive

Publication

Byline

Moral rights reserved? Impact of Creative Commons Licenses: part 1

, April 25 -- What recourse does an artist have in instances where they upload a seemingly innocent painting to a website that governs its adaptation by others with public licenses, only to discover t... Read More


Iconic Collective rebrands as Point Iconic

, April 25 -- Mitch Bowker, Point's acting chief creative officer, explained, "This change reflects our dedication to enhancing our brand identity and better aligning it with our values and the Point ... Read More


SA scoops 8 International Loyalty Awards

, April 25 -- The International Loyalty Awards are considered the pinnacle of recognition for consumer loyalty programmes and pay tribute to the brands building lasting, profitable customer relationsh... Read More


South Africa shines in the global 2024 Kantar Creative Effectiveness Awards

, April 25 -- The award winners showcase the ads that consumers found the most impactful among the thousands that Kantar tested in 2023. The results provide insights into what drives advertising effec... Read More


Unleashing the power of purpose-driven business

, April 25 -- Through years of supporting various projects, we've discovered that aligning CSR with purpose makes marketing easier, more authentic and more impactful. In our experience, purpose-drive... Read More


#BehindtheCampaign: #VodacomTurns30, celebrates 30 years of a "wonderful" South Africa

, April 25 -- The ad is set to Louis Armstrong's classic, What a Wonderful World, and the narrative is heart-warming as it takes viewers on a time-travelling journey spanning three decades that starts... Read More


Cannes Lions and The Black Network launch Black Out 2024

Simon Cook, April 25 -- Black Out 2024 is a callout to organisations connected to the marketing and creative industries to ensure the presence of Black talent at the Cannes Lions International Festiva... Read More


Don't sleep on the untapped power of community radio

, April 25 -- Forget generic campaigns. Community radio is all about authentic connections. It's the local DJ who speaks your language, the late-night call-in show where real people share their storie... Read More


WPP on track to return to growth in the balance of the year despite Q1 losses

, April 25 -- Q1 revenue was down 1.4% and LFL revenue was up 2.1%. However, Q1 LFL revenue less pass-through costs were down 1.6% (Q1 2023: +2.9%) as growth in the UK and Western Continental Europe ... Read More


Penquin restructures to elevate business and drive innovation

, April 25 -- The agency recently made headlines with the introduction of its striking new logo and CI, garnering attention from clients, industry professionals, and the public alike. This bold move g... Read More