South Africa, July 3 -- Heineken(R) Beverages has demonstrated bold sustainability leadership through its Returnable Star Bottle campaign, an ambitious drive to encourage consumers to return their 650ml bottles and be rewarded instantly. Designed to remove friction from participation while delivering real environmental impact, the campaign recorded over 1.45 million entries and incentivised the return of more than four million bottles across South Africa.

To enable this at scale, Heineken partnered with digital specialists Techsys Digital, who engineered a seamless WhatsApp-based platform to power the initiative.

Consumers simply scanned a QR code on returnable bottle bins, submitted a photo and location pin of their return via WhatsApp...