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Break the internet, not your personal brand

South Africa, Dec. 23 -- What happens on the internet, stays on the internet, and this is not a good thing. Whilst the digital revolution has changed our society for the better, it has also brought al... Read More


Here's what consumers want from customer communication in 2020

South Africa, Dec. 23 -- It's now well-established that customer communication is vital to the success of any business. But it can only play that role if it meets the wants and needs of the consumers ... Read More


Must end soon! But not too soon! The catch in time-limited sales tactics

South Africa, Dec. 20 -- As Christmas shopping ramps up, you may be getting a lot of emails offering you attractive discounts for a short period only. You may see flash sales or special deals that exh... Read More


Huawei KDay - The Festive Collab

South Africa, Dec. 20 -- The stage was set for a truly Cape Town Christmas. On 18 December, Craig Lucas and YoungstaCpt came together for a Festive Collab - showing us exactly what a Cape Town Christ... Read More


Create better content in 2020

South Africa, Dec. 20 -- Matt Potter, chief content officer for John Brown Media UK, shares some insight into how to create better content - and it's all about connecting with your consumers on an emo... Read More


What is the ideal marketing channel mix for your e-commerce store?

South Africa, Dec. 20 -- Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it's... Read More


Digital buying trends in B2B

South Africa, Dec. 20 -- In the pre-digital era, customers relied heavily on service providers and partner agencies to guide them into the brave new digital world. The rise of technology and ease of a... Read More


#Newsmaker: Brian Carter reveals winning recipe for Digitas Liquorice's successful 2019 run

South Africa, Dec. 20 -- Earlier this year, Digitas Liquorice won 'Agency of the Year' at the Mobile Marketing Association Smarties Awards. The Digitas Liquorice team and clients took to the stage win... Read More


Up close and personal: Why personalisation is the new holy grail of marketing

South Africa, Dec. 20 -- The long and short of personalisation is that every piece of creative should be data-led. It's an approach that is simpler than it sounds, but ultimately more effective than c... Read More


Not child's play: The serious innovation behind toy making

South Africa, Dec. 19 -- Parents of young children will remember the Hatchimal frenzy of 2016, when a cute chick that hatches by itself took the toy market by storm during the holiday season. The ove... Read More