South Africa, Jan. 6 -- I've worn several hats over the course of my career, but the one that people most associate me with is 'trendspotter'. I've been an observer and decoder of trends since childho... Read More
South Africa, Jan. 6 -- Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers. Some are feeling more prosperous, while other... Read More
South Africa, Jan. 6 -- On a recent visit to the continent, APO Group CEO, Lionel Reina, spoke to Bizcommunity.com on latest trends in the way that multinational companies are currently rethinking the... Read More
South Africa, Jan. 3 -- These are dangerous days for advertisers - at least those who have used television as the foundation of their communication strategy. Google and Facebook on the one hand and N... Read More
South Africa, Jan. 3 -- Doing a marketing overview for 2019 is a little like asking, 'How long is a piece of string?' Every area of selling - from platforms to tools - is buzzing with technological ch... Read More
South Africa, Jan. 2 -- As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its success. In addition, the conseq... Read More
South Africa, Jan. 2 -- Mbuso Khoza was appointed CEO of Content Nation Media (under license to Conde Nast) in November, following her stint as acting-CEO since March 2018, during which she has been i... Read More
South Africa, Jan. 2 -- In the years since selfie sticks went global, it has become clear that the mobile phone has changed the way we travel. The ubiquity of social media means tourists can now produ... Read More
South Africa, Jan. 2 -- Designer Natsai Audrey Chieza founder and director of multidisciplinary agency Faber Futures will be speaking at the 2020 Design Indaba Conference. Born in Zimbabwe, Chieza mo... Read More
South Africa, Jan. 1 -- "It took millions of years for man's instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must b... Read More