#BizTrends2020: Trends for the near future

South Africa, Jan. 6 -- I've worn several hats over the course of my career, but the one that people most associate me with is 'trendspotter'. I've been an observer and decoder of trends since childho... Read More

#BizTrends2020: Africa's double-edged consumer demand

South Africa, Jan. 6 -- Africa's consumer landscape is fragmented and polarised, characterised by the double-edged demand of a diverse base of consumers. Some are feeling more prosperous, while other... Read More

#BizTrends2020: How multinationals are rethinking their Africa strategy

South Africa, Jan. 6 -- On a recent visit to the continent, APO Group CEO, Lionel Reina, spoke to Bizcommunity.com on latest trends in the way that multinational companies are currently rethinking the... Read More

The great disruption

South Africa, Jan. 3 -- These are dangerous days for advertisers - at least those who have used television as the foundation of their communication strategy. Google and Facebook on the one hand and N... Read More

6 ways 2019's marketing prepared us for 2020

South Africa, Jan. 3 -- Doing a marketing overview for 2019 is a little like asking, 'How long is a piece of string?' Every area of selling - from platforms to tools - is buzzing with technological ch... Read More

Combining technographic and firmographic data is key in successfully selecting target accounts

South Africa, Jan. 2 -- As account-based marketing and sales (ABMS) is an account-centric strategic approach, selecting the ideal target accounts is fundamental to its success. In addition, the conseq... Read More

#Newsmaker: Mbuso Khoza, Content Nation Media's new CEO

South Africa, Jan. 2 -- Mbuso Khoza was appointed CEO of Content Nation Media (under license to Conde Nast) in November, following her stint as acting-CEO since March 2018, during which she has been i... Read More

#Travelgram: Live tourist snaps have turned solo adventures into social occasions

South Africa, Jan. 2 -- In the years since selfie sticks went global, it has become clear that the mobile phone has changed the way we travel. The ubiquity of social media means tourists can now produ... Read More

#DesignIndaba2020: Natsai Audrey Chieza promoting sustainability and eliminating waste in fashion

South Africa, Jan. 2 -- Designer Natsai Audrey Chieza founder and director of multidisciplinary agency Faber Futures will be speaking at the 2020 Design Indaba Conference. Born in Zimbabwe, Chieza mo... Read More

#BizTrends2020: A strongly resonant brand proposition is more important now than ever before

South Africa, Jan. 1 -- "It took millions of years for man's instincts to develop. It will take millions more for them to even vary. It is fashionable to talk about changing man. A communicator must b... Read More