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Jarred Trembath to lead Influential

South Africa, Aug. 4 -- Influencer marketing is now one of the fastest-growing media channels globally. As marketing investment faces greater scrutiny, brands need influencer marketing to deliver mea... Read More


Aston Martin creditors threaten legal action over branding rights deal

South Africa, Aug. 4 -- According to the Financial Times, creditors owed around £1.3bn have issued a "letter before action" to the British luxury carmaker's board, warning they could seek to unwi... Read More


WomensMonth | Tafadzwa Penny: A career is not just a ladder, it is a becoming

South Africa, Aug. 4 -- I've always been a dreamer too. Fun fact: growing up, I wanted to be a music producer and Timbaland's protege. I'm still trying to strategise that one. And I've always been a ... Read More


Tractor sets transparency benchmark with independently audited portfolio and compliance

South Africa, Aug. 4 -- Tractor Outdoor has appointed Outdoor Auditors to independently verify the permit status of every site in its national portfolio, with those findings integrated directly into t... Read More


Is the Ariana Grande discourse a concern or public scrutiny?

South Africa, Aug. 4 -- After she unveiled the music video for the second single off her eighth studio album, the discourse on her weight is running rampant in traditional media outlets and social med... Read More


Why attention is replacing reach in media planning

South Africa, Aug. 4 -- The arithmetic only worked because Day had understood something his competitors had not. His readers were not his customers. As Tim Wu records in The Attention Merchants, they ... Read More


Award-winning gin brand Ginologist appoints Penquin

South Africa, Aug. 4 -- The partnership will see Penquin support Ginologist's next phase of growth, helping to amplify the brand's already strong market presence through integrated brand, communicatio... Read More


MultiChoice launches #SheCanBe: Celebrating Her Being. Defining Her Potential. Writing Her Future.

South Africa, Aug. 4 -- This is a movement that invites every woman - "from our engineers and creators to our athletes and leaders, to define her own success, on her own terms". MultiChoice says, " O... Read More


#AfricaTextileTalks: Africa's not new to sustainable fashion; it's true to it

South Africa, Aug. 3 -- This was the core of Twyg's sixth annual Africa Textile Talks, held at the V&A Waterfront's Watershed this past weekend. Stacked with award-winning sustainable fashion experts ... Read More


Kantar strengthens brand intelligence offer

South Africa, Aug. 3 -- The move reflects Kantar's view that brand leadership requires a new kind of intelligence as AI reshapes how people discover and choose what to buy. Colton, who joined from Sky... Read More