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Warc: Red flags deflate marketers optimism for 2026

South Africa, Dec. 4 -- Part of Warc's Evolution of Marketing programme, The Voice of the Marketer uncovers marketers' opinions on where the industry is headed in the coming year. The report examines... Read More


AI drives gaming industry as growth slows

South Africa, Dec. 4 -- Mobile gaming dominates the market, with over 1.90 billion mobile game users globally in 2023, projected to reach 2.30 billion by 2027, while the Esports sector is projected to... Read More


The BigQuery paradox: Why performance and cost efficiency are no longer enemies

South Africa, Dec. 4 -- However, within Google's BigQuery ecosystem, this trade-off is often a myth. The 'BigQuery paradox' is that the primary levers for cost optimisation and performance accelerati... Read More


Hot Cares Christmas: Helping Patrick continue to go the extra mile for his customers

South Africa, Dec. 4 -- Today's recipient is someone who treats every delivery as a moment to connect with and brighten the days of his clients. For the customers of a nearby pharmacy, Patrick is a w... Read More


Proof over perception, South African PR begins measuring what really matters

South Africa, Dec. 4 -- This year's report draws on survey data as well as a set of in-depth interviews with senior practitioners. The research was led by Dr Tersia Landsberg Boshoff, with analysis an... Read More


Scopen's SA's top campaigns and companies 2025: Checkers dominates

South Africa, Dec. 4 -- The biennial peer-evaluation survey asked marketing professionals to rate the campaigns and companies they most admire. Checkers leads the pack Checkers' continued dominance ... Read More


Fibre Circle colloquium calls for stronger partners to transform South Africa's circular paper economy

South Africa, Dec. 4 -- Fibre Circle, the Producer Responsibility Organisation (PRO) for South Africa's paper and paper packaging sector, gathered stakeholders from across the waste and recycling valu... Read More


How fractional communications experts are changing the game

South Africa, Dec. 3 -- Increasingly, a new kind of consultant is joining their ranks: the fractional communications leader. In South Africa, this model is still emerging. Most organisations either h... Read More


MultiChoice, Warner Bros Discovery impasse bad news

South Africa, Dec. 3 -- Subscribers to the pay TV company received an email and pop-up screen note on Monday, 1 December, where DStv explains that while negotiations with the US-based giant remain ong... Read More


Human8's Charles Sithole named to Global 30Under30 list by Significant Insights

South Africa, Dec. 3 -- From stepping into research out of curiosity to becoming one of the youngest board directors of the Southern African Market Research Association (Samra), Charles has built a ca... Read More