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The cheapest impression in your media plan may be the most expensive

South Africa, Nov. 13 -- That last line worries me most. A comfortable number CPM is a comfortable number. It's simple, easy to compare, and it falls nicely when buyers negotiate hard or move budget... Read More


Joe Public wins Silver and Newcomer of the Year at Effie Awards UK

South Africa, Nov. 13 -- For an agency still relatively new to the UK market, it's a significant milestone. And a reminder that while Joe Public might be new to London, it's certainly no newcomer to t... Read More


OFM celebrates major milestones in October

South Africa, Nov. 13 -- The initial target of R1m was far exceeded through pledges of donations and the ever-popular Bowling for Boobies event, which visited nine towns across Central South Africa th... Read More


Andrew Brand: Advertising has a job to do. Advertising has lost its way.

South Africa, Nov. 13 -- We've become too clever and too complicated. We're trying to say too many things and make every piece of communication do too much. We're not thinking hard enough about what ... Read More


ChatGPT's new Business Hub raises the bar for location intelligence

South Africa, Nov. 13 -- It reinforces a shift we've long believed in at Location Bank: digital presence management is evolving into location intelligence. Being found is the foundation As customers... Read More


WhyFive launches BrandMASS, a new lens on the emerging consumer class

South Africa, Nov. 13 -- BrandMapp tracks attitudes, behaviours and lifestyles of middle-and-top-income South African consumers living in households earning R15 000+ monthly incomes. The top-earning 3... Read More


Bigger events, higher expectations: The tech transforming event logistics

South Africa, Nov. 13 -- According to Arno Rossouw, managing executive at POP Warehouse there is a growing expectation among clients for integrated logistics solutions that combine asset management, s... Read More


ChatGPT Ads are live in South Africa. That's not the real story

South Africa, Nov. 13 -- ChatGPT Ads landed in South Africa carrying exactly that expectation. Within days, LinkedIn was full of agencies announcing themselves as ChatGPT Ads experts. Clients started... Read More


Microsoft outage disrupts Outlook, Teams and other services globally

South Africa, Nov. 13 -- The outage began on Thursday, 12 November, and continued into Friday, affecting users across multiple regions, including South Africa. Microsoft initially attributed the disr... Read More


Fragrance meets F1 Academy in new Sol de Janeiro collab

South Africa, Nov. 13 -- Beauty brands have seen a major opportunity to sponsor women's motorsports, especially as F1 has seen a major boost in women fans. F1 CEO Stefano Domenicali said 40% of globa... Read More