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Valpre's new packaging reflects SA's premium water trend

South Africa, July 13 -- The company has officially unveiled a redesigned PET bottle for Valpre, introducing a more contemporary, premium aesthetic across its still and sparkling spring water ranges. ... Read More


#Breaking | FNB names new CMO as Faye Mfikwe exits role after 19 years

South Africa, July 13 -- Next phase FNB said in a media release on Monday that as it enters its next phase of growth, Kachingwe-Sisya will lead the bank's marketing, corporate affairs and brand strat... Read More


The Golden Age of Strategic PR will be defined by judgement

South Africa, July 13 -- Artificial intelligence enables organisations to communicate faster, more often and across more channels. But greater speed and volume do not make communication more strategic... Read More


SA leading marketers say brand and performance marketing are no longer rivals

South Africa, July 13 -- For years, the marketing industry has argued over where budgets should go: brand building for the long game, or performance marketing for the immediate return. But now a new ... Read More


Location data becomes a strategic tool for South African retailers

South Africa, July 13 -- The challenge is that retail has changed significantly. Consumers are more mobile, less loyal to individual stores and increasingly move between physical and digital shopping ... Read More


AI is redefining personalisation in digital experience platforms

South Africa, July 13 -- For marketing teams, this is creating a growing gap between how personalisation is designed and how audiences actually behave. Journeys are no longer linear or predictable. Th... Read More


Woolworths beta-tests My Woolies Chef for select loyalty members

South Africa, July 13 -- The new tool, which will be integrated into the Woolworths app, represents a strategic move by the retailer to deepen customer engagement by combining its trusted food experti... Read More


11 years, 1,000 keynotes: Why honest stories still win

South Africa, July 13 -- At the time, I thought my biggest challenge was overcoming stage fright. Looking back, I realise the real challenge was learning to stop performing and start connecting. Whe... Read More


As AI rewrites the inbox, marketers are told to write for 2 readers

South Africa, July 13 -- Delivering the keynote, titled "Dear Stranger: The New Intimacy of the Modern Inbox," entrepreneur and technologist Musa Kalenga argued that artificial intelligence has insert... Read More


Haleon's Made in Mzansi campaign celebrates SA's role in manufacturing healthcare brands

South Africa, July 10 -- Whether soothing everyday ailments, supporting oral health or helping families manage common health concerns, these brands have become part of the country's collective story. ... Read More