South Africa, Sept. 11 -- Job creation Since launching in South Africa in 2016, Netflix says its local productions have supported more than 8,000 jobs through partnerships with more than 30 production... Read More
South Africa, Sept. 11 -- Global marketing and comms Chalwin will oversee the global marketing and communications organisations and report to Accenture Chair and CEO Julie Sweet. Chalwin joins Accent... Read More
South Africa, Sept. 11 -- For many years businesses promised customers tailored experiences, whereas most of the personalisation approaches used remain relatively superficial: A first name in an email... Read More
South Africa, Sept. 11 -- A core pillar of the programme is its departure from theoretical learning. Rather than working through hypothetical case studies, participants tackle genuine challenges in sm... Read More
South Africa, Sept. 11 -- Africa is often described as a market to watch. The reality is different. Across commerce, media and connectivity, African consumers are building behaviours that global marke... Read More
South Africa, Sept. 11 -- From a 144-year-old local newspaper launching its first digital presence to community publishers reaching audiences of more than a million people, independent South African n... Read More
South Africa, Sept. 11 -- Authentic luxury The narrative focuses on an unostentatious, authentic luxury that can become part of everyday life. As Maserati celebrates the centenary of both its iconic... Read More
South Africa, Sept. 11 -- Most agency owners can tell you how busy the team feels. Far fewer can tell you what that busyness is worth. There is a gap between a full calendar and a healthy business, an... Read More
South Africa, Sept. 11 -- Brands that mastered strategies such as lookalike audiences, interest targeting, behavioural signals, demographic segmentation and continuous optimisation usually had an edge... Read More
South Africa, Sept. 10 -- One of the most dangerous moments in performance marketing is when a campaign begins to look almost too good to be true. Cost per lead falls sharply. Conversion rates climb.... Read More