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How to send email promotions for Black Friday that delivers results (without overwhelming your customers)

South Africa, Nov. 28 -- The smartest brands are rethinking promotional mailers through tested strategies and data-driven personalisation. Everlytic, South Africa's go-to email marketing platform for ... Read More


Update on YE Live in South Africa

South Africa, Nov. 28 -- This decision has been made after careful consideration and in line with our commitment to uphold the highest professional standards for our partners and stakeholders. We rema... Read More


Why your favourite radio station is the ultimate travel companion

South Africa, Nov. 28 -- Stepping off a plane into a bustling holiday can be confusing. New smells, new sounds, a new pace of life. It's exciting, but it can also be a little overwhelming, because the... Read More


Meet the podcast redefining resilience and business success in Africa

South Africa, Nov. 28 -- Audiences across the globe are migrating to audio and visual content and I saw the need to adjust our content approach from being predominantly written. Younger generations a... Read More


Phygital: The future of brand connection in a blended world

South Africa, Nov. 28 -- In South Africa, where digital adoption accelerates daily, yet physical connection remains vital, phygital marketing represents the next frontier of brand experience. It's abo... Read More


#SAPR2025: The rise of AI and the fall of AVEs

South Africa, Nov. 28 -- "Communication in South Africa has forgotten one important element, and that is that it flows in both directions," says Dr Tersia Landsberg, (PhD) communications specialist, C... Read More


Instinctif Partners Africa completes management buyout and rebrands as Narrate

South Africa, Nov. 28 -- Instinctif Partners Africa today announced the completion of a management buyout from the group, and the launch of its new brand, Narrate. The buyout is led by Rachel Quigley... Read More


Beyond the hype: What Black Friday can teach communicators about driving employee engagement

South Africa, Nov. 28 -- Black Friday isn't just another hyped up American tradition that slipped into our markets by accident. It's a global economic event that kickstarts every festive shopping seas... Read More


TotalEnergies: French court ruling over false climate claims could boost African cases against polluters

South Africa, Nov. 27 -- The October 2025 ruling marks the first time a fossil fuel major has been punished by the courts for greenwashing - where a company makes misleading claims about being environ... Read More


#Effies2025 | Ogilvy and VW: Creating campaigns for societal change

South Africa, Nov. 27 -- Ogilvy's lead strategist Zoe Willems, explains that it started with a key insight that most motor vehicle accidents happen at night, yet we all learn to drive at night. "Most... Read More