South Africa, July 3 -- While DOOH offers unmissable visuals and mobile brings precision targeting, it's the data and measurement behind these campaigns that turn great ideas into real-world outcomes. True omnichannel power isn't just about reach - it's about results. It's about proving what worked, where, when, and why.

Vicinity Media's omnichannel solution combines high-impact DOOH and mobile retargeting, powered by first-party location data and our breakthrough measurement innovations - delivering a seamless, trackable customer journey.

With our global-first attribution measurement analytics, we track what matters:

1. Local Search Uplift: Measures the uplift or decline in search queries related to a campaign, tied to specific geogra...