D&AD announces shortlist for additional 11 categories featuring SA's TBWAHuntLascaris and Joe Public

South Africa, May 28 -- Following the first shortlist announcement last week, D&AD today announce the shortlisted entries for an additional 11 categories including SA's TBWAHuntLascaris and Joe Public... Read More

Improving the retail CX during tough times

South Africa, May 28 -- The retail industry faces the challenge of delivering a consistent experience across all channels, including online and physical storefronts. It is also becoming increasingly c... Read More

How tech-driven partnership marketing can fill the (imminent) direct marketing void in SA

South Africa, May 28 -- In South Africa, direct marketing has traditionally played a dominant role in the business ecosystem - creating significant value for businesses across sectors. Indeed, direct ... Read More

Media coverage shows schools and parts of the economy planning to reopen

South Africa, May 28 -- Following President Cyril Ramaphosa's address to the nation on Sunday, 24 May 2020, news points to schools and parts of the South African economy gearing up to open doors on 1 ... Read More

Ads that don't harm the gaming experience, but actually enhance it

South Africa, May 28 -- New partnership between 365 Digital and Anzu.io brings immersive in-game advertising to South Africa. 365 Digital, the leading South African independent multi-channel media ne... Read More

#StartupStory: Being distinct in advertising now demands being not just brave, but fierce

South Africa, May 28 -- Fierce is a new model of creative and technical delivery targeting international clients seeking creative and technical expertise from a cost-effective market. It targets clie... Read More

Pursuing purpose: The key to building resilient brands

South Africa, May 28 -- It was the English rock group Transvision Vamp that popularised the phrase 'I don't want your money honey, I want your love.' Although, we're all for (measured) idealism when i... Read More

IAB SA and Kantar's #InsightsinAction: Guidelines to amplify your brand purpose

South Africa, May 28 -- "You can't just wake up one day and decide to be purposeful, it has to be built into your brand's DNA." Kantar and SA Breweries share the importance of looking beyond consumer ... Read More

Digital strategies key for retail to survive a shifting consumer landscape

South Africa, May 28 -- The world is in unchartered territory and as many businesses face the harsh reality of lockdown, we are beginning to accept that jobs will be lost, orders will be cancelled, an... Read More

Brands need to reposition as customers form new, more digital habits

South Africa, May 28 -- In his book, The Power of Habit, Charles Duhigg argues that one of the best groups to market to is pregnant women and new parents. Not only are they less price-sensitive, but t... Read More