#BizTrends2020: Top digital video and influencer marketing trends to consider

South Africa, Jan. 9 -- South African internet penetration (as reported by Statista) in 2018 was 63.8%. In 2020 that is going to increase to 71.4%, which is an increase of 7.6%. But 7.6% of a populati... Read More

#BizTrends2020: The rise of essentialism, mindfulness and Boomer apps

South Africa, Jan. 9 -- I predict we will see a rise of essentialism and discernment; mindfulness and wholesomeness; and Boomer apps over the course of 2020. 1. Essentialism As the world continues t... Read More

#BizTrends2020: The future of retailing in sub-Saharan Africa

South Africa, Jan. 8 -- Sub-Saharan Africa is home to 14% of the world's population and by 2030, the region's population will surpass that of China. The way consumers shop in the region is ever-changi... Read More

SA retailer Big Blue criticised for offensive "Water Polo Teacher's Pet" t-shirt

South Africa, Jan. 8 -- South African fashion and gifting retailer Big Blue has come under fire for selling a t-shirt printed with the words "Water Polo Teacher's Pet". The controversial clothing ite... Read More

How sports betting from a mobile phone has changed how we gamble

South Africa, Jan. 8 -- Sports betting used to be reserved for horse racing events, through bookmakers' shops that you had to physically go to in order to place your bets. People usually stayed to wat... Read More

Learn and exchange ideas at The Future of HR

South Africa, Jan. 8 -- National Housing Finance Corporation will partner with The Future of HR as a breakaway sponsor at the Future of HR Summit & Awards on 10 and 11 June 2020. The Future of HR Summ... Read More

#BehindtheSelfie with... Brad Smale, group MD at IPG Mediabrands

South Africa, Jan. 8 -- This week, we go #BehindtheSelfie with Brad Smale, group managing director at IPG Mediabrands for UM, Initiative, Reprise, Cadreon, Marketing Sciences and Mullen Lowe. 1. Wher... Read More

CX and the accelerating pace of change

South Africa, Jan. 8 -- In the Terminator movies, "singularity" was the date when machines overtook us and became sentient, but I recently discovered an alternate definition of singularity. In his boo... Read More

#BizTrends2020: Deepen SA's online retail growth trend

South Africa, Jan. 8 -- Now for the good news. There's a huge opportunity for growth in online retail, but the path to profits is through dramatically improving customer experience. Online retail is ... Read More

A look back at Pan-African PR and marketing trends in 2019

South Africa, Jan. 8 -- In terms of corporate communications and brand marketing, we've barely had time to catch our breath as 2019 has passed by at breakneck speed. The year has been dominated by ne... Read More