South Africa, June 30 -- This is one of the insights shared at the SA Social Media Landscape Report 2025 webinar on Thursday, 26 June, presented by Arthur Goldstuck, CEO of World Wide Worx.

World Wide Worx produces the report with Ornico, and research by Ask Afrika TGI.

TGI and Ask Africa surveyed 24,500 people, representing over 28.7 million South Africans.

Facebook dropped from 59% of South Africans using it to 56%, while TikTok has gone from 34% to 38%.

While Facebook has shown a decline across all age groups, when the grannies and grandpas get into it, they are all highly active users, although the platform has become more mainstream.

TikTok shows quite a big gap, when looking at users versus highly active users, amongst the very...