Digital Kungfu delivers a 9 to 1 return on marketing investment for Axiz in under 4 weeks

South Africa, May 18 -- Digital Kungfu delivers a three-month lead generation campaign for Axiz in under four weeks, radically accelerating the tech distributor's sales pipeline with sales-ready deal ... Read More

Insightopedia: Be the light against gender-based violence

South Africa, May 18 -- Gender-based violence (GBV) in South Africa has been a widespread problem, which disproportionately affects women and girls. It is seemingly systemic and deeply entrenched in i... Read More

Satisfying demand during the Covid-19 crisis - guidelines for SA's e-tailers

South Africa, May 18 -- Online shopping (or e-commerce) is abuzz on social media as it was recently announced that online retailers could sell any product, other than alcohol or cigarettes, under Aler... Read More

#Lockdown: Time to rethink how you collaborate with your remote media teams

South Africa, May 18 -- With the disruption that Covid-19 and the resulting lockdown has caused to all industries, many brands and media teams are looking at ways to collect, distribute and store digi... Read More

Understanding rewards-based marketing

South Africa, May 18 -- TLC Marketing Worldwide, a rewards-based company established in 1954, is premised on two core principles, namely that brands should add value rather than discounting and that a... Read More

The 'new normal' of media spend in a Covid-19 world

South Africa, May 18 -- It's been overwhelming to witness the fundamental shifts taking place within the South African media and advertising industry. Not least is the sad news of publishing giants As... Read More

Will a beer with another name taste as good?

South Africa, May 18 -- It is well-established that a brand consists of much more than just a name, but we must still acknowledge that the name of a business goes directly to the heart of its identity... Read More

Controls to manage fake news in Africa are affecting freedom of expression

South Africa, May 18 -- Governments across the world are responding to the Covid-19 pandemic. Alongside the mountain of related challenges, fake news has become a source of frustration. Some are now r... Read More

New media voices are telling Kenya's Covid-19 stories - from the ground up

South Africa, May 18 -- In the last two months, a wide range of Covid-19 news stories have provided multiple perspectives on the scale and impact of the pandemic in the Kenyan context. Different medi... Read More

Amasa Ignite Virtual Forum, 20 May 2020 - Customer experience in the new normal

South Africa, May 15 -- The shape of the new normal is upon us and customer experience is amongst the trends being accelerated by the current pandemic crisis. Research shows that for every dollar inve... Read More