South Africa, June 27 -- TikTok is surging ahead as a platform of choice for video consumption. LinkedIn is becoming the professional voice that brands trust, and Facebook continues a steady decline, and all of this reflects changing tastes.

With Facebook, it's a marginal loss of relevance across all demographics, and for LinkedIn, it's a marginal increase in relevance for the big brands.

These are some of the takeaways that were shared at the SA Social Media Landscape Report 2025 webinar on Thursday, 26 June.

Presented by Arthur Goldstuck, CEO of World Wide Worx, who, together with Ornico, produced the report, with research by Ask Afrika TGI.

This year, the survey focuses on the concept of fake identity, with the theme, Fake Identity...