South Africa, July 18 -- The world has changed, and the stakes are higher. Creativity is no longer a "nice to have" - it is a strategic asset. The global economy is now shaped by cultural capital, innovation, and perception. If business leaders continue to rely on symbolic CSI events, South Africa will fall further behind.

This is not a critique - it is a call to action.

We have the opportunity to build something different. Something better. Equity-based partnerships where artists retain IP. Long-term investment models that allow for growth. Innovation labs where brands and creatives build together. Real funding for infrastructure, not just events.

And this is where Basa comes in. As a partnership catalyst, we bridge the gap between bu...