South Africa, July 18 -- At HLS, PR is not just about visibility, it's about responsibility. HLS is proud to support purpose-led organisations that are actively shaping a better world.

Hook, Line & Sinker (HLS) is an award-winning, independent PR and marketing agency launched in 2019, just six months before the pandemic. Born into disruption, we built a digital-first, insight-led model from the outset, designed to help brands own their narratives and adapt quickly in a changing world.

Today, our SMART (Strategic, Measurable, Audience-focused, Relevant and Time-bound) PR supports over 25 clients across South Africa, the wider continent, the UAE, Europe and the US. We work with global brands and purpose-led partners to deliver integrated ...