South Africa, July 18 -- Recognising digital storytelling in tourism

Designed to honour tourism brands and services that excel in building authentic online connections, the awards will measure engagement based on likes, shares, comments, and community interaction, rather than follower counts.

"Social media is transforming the way businesses and brands communicate with their customers, and these awards aim to highlight those leading the charge in creating authentic, impactful digital content," said Gerrit Davids, head of the SMMI.

"Through the TourismX Social Media Awards, we want to celebrate creativity, innovation, and the power of digital storytelling in the tourism sector," he added.

Categories across the tourism ecosystem

The Soc...