South Africa, June 25 -- More importantly, the one digital space you should always invest in is the one you actually own: your website. Because here's the kicker, we're all playing on borrowed turf with social platforms. Algorithms shift, governments intervene (hello, TikTok ban scare in the US), and Meta's empire could collapse or morph into something unrecognisable faster than you can say 'boost post'. A website, on the other hand? That's your turf. You own the land, the rules, the real estate, and no one can kick you off.

There's no single right answer for which platform to use. The right mix depends on what you sell, who your audience is, and how they like to be engaged. That said, there are some patterns worth noting.

If you're in ...