South Africa, June 25 -- The South African market is evolving, and consumers are increasingly frustrated by irrelevant and generic messages - it's essential for brands to address this disconnect.

A recent report on personalisation highlights a crucial takeaway: 18.9% of South African customers feel frustrated when they receive irrelevant messages from brands.

This sentiment is echoed globally, but it underscores a significant challenge for brands in South Africa: how to create a personalized experience that resonates with customers across multiple touchpoints.

The challenge of multiple channels

With the digital landscape constantly evolving, and with more than 70% of consumers shopping online in South Africa, consumers are demanding a...