South Africa, July 14 -- Heritage brands are steeped in tradition with rich layers of craftsmanship, quality, and trust built over time. Yet, to thrive in the future, they must connect with younger audiences and stand out in an ever-evolving world. Branding specialists, Epic Lion, find that updating a heritage brand's visual language requires a delicate balance. Familiar elements must be preserved to maintain brand equity, while updates must reflect current tastes, digital formats, and cultural shifts. Too much change risks alienating loyal consumers; too little can leave the brand feeling dated or out of touch.

For an icon brand like Nederburg, the goal is refinement not reinvention. With a 230-year legacy, the challenge lies in evolvin...