South Africa, July 14 -- Previously known as Internal Developers, the team took the opportunity to step back and re-evaluate the brand's core identity. The result is a refined, digital-first mark that remains rooted in the company's established reputation. The new logo draws on the strong association already formed around "id.work" through its website and email addresses, giving the rebrand both authenticity and continuity.

The visual identity centres on simplicity, clarity and modernism, balanced by a refined sense of timelessness. The bold lower-case "id" is rendered in a clean, geometric sans-serif, paired with the smaller, refined serif "work" seated just below the baseline - an asymmetrical composition that reflects the balance betw...