South Africa, June 30 -- However, as Cheryl Ingram, CEO of TDMC (The Digital Media Collective), and other experts point out, without a robust paid media strategy - or if paid media is low down on your critical focus list - there is a very strong likelihood of missing the mark amongst your category competitors. TDMC media director Caleb Shepard agrees. "When you consider that search advertising represents a significant portion of South Africa's digital advertising market, with Google commanding 99% of the paid search market, the stakes are simply too high for amateur approaches. According to the WeAreSocial 2025 Global Report released at the end of February, South Africa has the highest global average of internet usage time with a staggeri...