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#BehindtheSelfie: A day in the life of Douwe Egberts' Mbulelo Mashilo

South Africa, June 11 -- My day kicks off with a cup of Douwe Egberts-it's my daily ritual. I then check in with the marketing team to align on campaign progress before diving into meetings with cross... Read More


Sustainability dips but still drives choice in the luxury market

South Africa, June 11 -- Brand Finance's latest round of research appears to indicate a slight reduction in the role of sustainability in driving consumer choice. But sustainability remains a powerful... Read More


Hyperlocal is lekker: The AI-powered search revolution

South Africa, June 9 -- Driven by the rise of AI and other technologies, search fragmentation means consumers use a variety of platforms and ways to find what they are looking for. And more and more a... Read More


AI isn't the enemy, your lack of progress is, now say cheese

South Africa, June 9 -- People are panicking. It's like a live action set of South Park Goobacks' episode, where, according to Wikipedia "time-traveling immigrants come from the year 3045 to find wor... Read More


Live consumption of sport continues to dominate

South Africa, June 9 -- The report was presented by Annalie Watt, Nielsen sport strategic director at the recent Nielsen Sports SA's Annual Trends Breakfast, themed Edge of Adaptability: Rethinking Sp... Read More


What news sources do we actually trust?

South Africa, June 9 -- BrandMapp is South Africa's largest survey of the country's tax paying base, drawing data every year from more than 35,000 adults living in households with a monthly income of ... Read More


#Orchids&Onions: Nedbank's AI ad with a forward-thinking vision

South Africa, June 9 -- Bitter experience The book is a haunting account of survival and of the beauty of the desert - made all that more poignant for me because, when I worked in Windhoek, I had the... Read More


Why MultiChoice is fighting the war on content piracy

South Africa, June 9 -- What looks like a "free stream" to the casual viewer is, in reality, a silent theft - stealing income, opportunity, and dignity from thousands of African creatives. From actor... Read More


Dentsu Creative South Africa appoints Mokhethi Siganunu as strategy director

South Africa, June 9 -- Reflecting on his new role, Siganunu shares: "Joining Dentsu Creative at this pivotal time in the industry is incredibly exciting. I look forward to unlocking purposeful insigh... Read More


Vaseline and Krispy Kreme team up to shine with the 'glazed' trend

South Africa, June 9 -- Central to the campaign were Linda Mtoba and Rich Mnisi - the latter famously known for his impeccably moisturised skin. Their involvement anchored the campaign in genuine cult... Read More