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The two most important things to remember about influencer marketing

South Africa, Jan. 27 -- Using influencers to build your brand credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is n... Read More


Consol Glass goes sonic with Howard Audio

South Africa, Jan. 27 -- Howard Audio was approached by agency, Grey, to create a new brand sound for Consol Glass; an audio mnemonic that would become the sonic brand identity of Consol to resonate w... Read More


Photoshop or Facetune? How photo editing has been reshaped by society

South Africa, Jan. 27 -- Twenty years ago, Photoshop was used only by professionals who worked in the beauty industry, reshaping faces and making the human body achieve a new level of perfection that ... Read More


#AfricanAdShowcase: King Price finds humour in communication breakdown and celebrates SA culture

South Africa, Jan. 27 -- Communication goes beyond language and its nuances to express thoughts that should be clearly understood. Anyone who has ever misunderstood a message knows that communication ... Read More


#StartupStory: Empowering girls with Girltivity

South Africa, Jan. 27 -- According to UNESCO statistics, women make up only 23% of STEM (science, technology, engineering and mathematics) talent globally, and this inequality is often felt in South A... Read More


#BizTrends2020: The collective economy, attributing a state of mind

South Africa, Jan. 24 -- Collectively participating in open-source, collaborative thinking across industry, hierarchy, speciality, culture and most importantly competitors might seem like a risk, but ... Read More


#BizTrends2020: Imagine the impossible

South Africa, Jan. 24 -- The business world is highly competitive and this applies to the largest of corporations all the way to the smallest of entrepreneurs. The economy has been merciless and no-on... Read More


Employee rights proposed for film and tv industry workers

South Africa, Jan. 24 -- On 11 December 2019, the Minister of Labour in South Africa issued a notice calling for interested parties to make submissions on his proposal to deem persons in the film and ... Read More


Growth is not a hack job

South Africa, Jan. 24 -- "10x the business. Enable compound customer growth. Drive exponential growth returns." These and similar, are all words that I have heard. They are not small words - exponent... Read More


Great brands were born in bad economic times

South Africa, Jan. 24 -- So, it's bad times for business and not a good time to create new products and brands? Wrong, wrong, wrong! History has shown that nothing stirs ingenuity like a bad economy b... Read More