South Africa, Dec. 4 -- The biennial peer-evaluation survey asked marketing professionals to rate the campaigns and companies they most admire.

Checkers leads the pack

Checkers' continued dominance feels almost inevitable-but only because the retailer has made innovation look easy.

Whether it's Sixty60 breaking records or the brand's knack for staying culturally present, marketers clearly admire how consistently Checkers shows up in the market.

Cesar Vacchiano, president and CEO of Scopen Global, notes, "What marketers are recognising in Checkers is not just a strong campaign, but a company that keeps executing with discipline and ambition. Their peers see a brand that moves fast, listens well and sets the pace for the industry."

Sou...