South Africa, Dec. 4 -- Mobile gaming dominates the market, with over 1.90 billion mobile game users globally in 2023, projected to reach 2.30 billion by 2027, while the Esports sector is projected to reach $1.86bn by 2025, driven by investments and increasing viewership.

However, a changing landscape is challenging the gaming industry.

This is according to the report Modern Online Gaming Phenomenon Fuels Digital Marketing Fervor - Smart Brands Seek Fans Among 3.6 Billion Global Gamers from the CMO Council.

As a result, it finds itself at a crossroads as growth slows while risks have increased.

To ensure growth in the industry needs to find innovative monetisation strategies and market expansion, and there are opportunities for this....