South Africa, Dec. 4 -- This year's report draws on survey data as well as a set of in-depth interviews with senior practitioners. The research was led by Dr Tersia Landsberg Boshoff, with analysis and commentary from Ornico's head of analysis, Francois van Dyk, and the company's CEO, Oresti Patricios.

Nearly 60 percent of respondents say they now take part in strategic conversations within their organisations. This gives communication teams more room to guide decisions, set meaningful objectives and work in ways that connect more naturally to organisational priorities.

Awareness of the AMEC Barcelona Principles is widespread. Sixty-four percent of respondents say they know the framework. A third of those who understand it haven't manag...