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#BizTrends2025: 555 Media Hub's Tapelo Zama | The challenge for brands - LLM disrupting the consumer journey

South Africa, May 16 -- Unlike traditional SEO, where brands can target specific keywords, LLM consider context, user intent, and real-time data, leading to unpredictable visibility. An analysis of 1... Read More


60 years of "Much, much more of The LunchBar Man"

South Africa, May 16 -- The LunchBar Man racked up more than 191 million views on TikTok and the YouTube ad enjoyed an incredible watch-through rate of 97%. The online game had nearly 350,000 new use... Read More


Publicis Groupe Africa appointed Airtel Africa's integrated marketing partner

South Africa, May 16 -- The collaboration will span across Congo Brazzaville, Democratic Republic of the Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi and Madagascar... Read More


Financial Times names local radio station an African growth leader

South Africa, May 16 -- The Johannesburg-based radio station Hot 102.7FM has been ranked among the continent's top-performing businesses in the Financial Times' Africa's Fastest Growing Companies 2025... Read More


Omnichannel retail in South Africa: a hacker's paradise?

South Africa, May 16 -- Cybercriminals can use a variety of sophisticated tactics to breach a business's security systems at vulnerable points and gain access to sensitive customer data. Omnichannel ... Read More


One Show winners: Joe Public, Promise and TBWAHunt Lascaris

South Africa, May 16 -- Other regional winners, including Kazakhstan, Saudi Arabia, and the United Arab Emirates, were among the Pencil and Merit winners from 55 countries in The One Show 2025. Impac... Read More


#NOtoUnder18: study reveals teens' responses to alcohol messaging in SA

South Africa, May 15 -- Youth attitudes towards alcohol and harm reduction efforts in South Africa reflect broader trends in adolescent behaviour, social influences, and the effectiveness of preventio... Read More


The most trusted form of online advertising in South Africa

South Africa, May 15 -- According to the 2024 Digital Marketing Report South Africa, sponsored articles are the most trusted form of online advertising. The report found that over 80% of respondents ... Read More


Isilumko Activate appoints new chief commercial officer - Gregory Martin

South Africa, May 15 -- This strategic addition to the leadership team reinforces Isilumko's drive to attract and retain the very best industry talent - professionals who not only understand the busin... Read More


The rise of the digital showroom: the new frontline for driving car sales

South Africa, May 15 -- You can picture it. Gleaming polished cars. Gleaming white floors. Gleaming crowned teeth. The car showroom remains a mainstay of popular culture and of our association with th... Read More