South Africa, Jan. 20 -- The new service, introduced by the Business Communications Academy, is designed to support SMEs through strategic storytelling, media engagement, thought leadership and data-informed communication. It targets a long-standing challenge for the sector, where businesses with established products and services often struggle to gain market recognition.

According to Bloomwit, the scale of the challenge is significant, with an estimated 44 million formal SMEs operating across Africa. As competition intensifies, visibility and clear communication are becoming central to growth rather than optional extras.

Gloria Oti, head of operations at Bloomwit, said the organisation's expansion into SME-focused PR builds on its exis...