South Africa, Jan. 20 -- While 2025 brought intensified use of AI in media, production, and creative, as well as the use of synthetic data in research, we are starting to see big shifts in culture with AI, too.

Deezer reports that almost one in three songs uploaded to the music streaming platform in 2025 is AI-generated (and 97% of people can't tell the difference), and we're seeing the daily rise of virtual influencers with hundreds of thousands of followers.

Integration: The battle for attention across a fragmented journey

By 2026, the customer journey will be more fragmented than ever, spanning hundreds of touchpoints across social platforms, streaming services, retail media, and experiential environments.

Recent research from Publ...