South Africa, Jan. 19 -- Naude joins from Accenture Song, where he worked across complex, multi-market environments, helping organisations connect brand ambition to customer behaviour through technology, data and experience-led thinking.

At Clockwork, he will focus on pushing the boundaries of how brands use technology, data and AI to design, deliver and optimise customer and marketing experiences at scale. Rather than treating these as isolated capabilities, his role centres on using them to drive smarter strategy, stronger creative work and faster, more responsive customer relationships. His remit spans both South African and global clients, working across markets and categories.

"There's a growing gap in our industry between what age...