South Africa, Jan. 20 -- However, as global privacy regulations tighten and the data infrastructure that supported performance marketing begins to crumble, the world's most successful boardrooms are returning to a fundamental truth: you cannot harvest demand that you haven't first planted.

Recent data highlights the urgency of this shift. According to research from the Interactive Advertising Bureau, attribution accuracy has plummeted by approximately 40% since the introduction of Apple's iOS 14.5 update, with roughly 75% of users opting out of tracking.

This 'measurement gap' is not merely a technical glitch; it represents a fundamental breakdown in the performance-heavy media models that have dominated corporate strategy. As Google pr...