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How the SA consumer class cuts costs

South Africa, March 27 -- Brandon de Kock, director of storytelling at BrandMapp says, "By the fourth quarter of last year, South Africa's consumer confidence index was at -6 points. It's not the wors... Read More


The future of marketing is storified

South Africa, March 27 -- With data now a standard consideration before, during and after campaigns, I'm starting to wonder if we've chased campaign precision, perfect placement and pivot tables at th... Read More


Lessons learnt from 100 creative workshops

South Africa, March 27 -- Spoiler: it's not just about clever ideas. It's about listening, co-creating, and turning a business into a brand, because, yes, there is a difference. Close to eight years ... Read More


News24 appoints Mbali Soga as assistant editor: Lifestyle

South Africa, March 27 -- Reflecting on her new role, Soga says: "Joining the News24 team is both an honour and a career milestone. It's a full-circle moment where I get to channel my passion for life... Read More


10 Tips for building a strong partnership with your agency

South Africa, March 27 -- An agency's success hinges on the success of a client's brand, regardless of its size or expenditure so the prevalent notion that small clients in an agency equate to lesser ... Read More


TikTok removes than 8 million videos in Q4 2024 in SSA, highlighting online safety

South Africa, March 27 -- This significant upward trend in its content removal rate across sub-Saharan Africa aligns with TikTok's global standards for content moderation and community guidelines enfo... Read More


Primedia Instore joins Shop!SA as founding member

South Africa, March 27 -- Shop!SA, a non-profit trade association dedicated to enhancing retail environments and experiences, provides a vital platform for showcasing excellence within the shopper mar... Read More


Marketing reimagined: Book your tickets for the New Gen Trends In Marketing And Technology Conference

South Africa, March 26 -- The New Gen Trends in Marketing and Technology Conference, hosted by the New Generation Awards, will be held on Friday, 23 May 2025, at The Venue in Melrose Arch. This year m... Read More


Agencies aren't waiting on AI - so why are brands still playing catch-up?

South Africa, March 26 -- Creative and media agencies are moving at a pace. They're building internal tools, retraining talent, and integrating AI directly into production pipelines. While many corpor... Read More


How AAA #ShapeShifter Adam Koekemoer is leading the creative economy

South Africa, March 26 -- The creative economy is booming, both globally and in South Africa. According to Unesco, the global creative industries generate over $2.25tn annually and account for nearly ... Read More