South Africa, Nov. 21 -- The 3,500-square-metre store offers a variety of products, from local to international brands. Before exploring what's available, we wanted to know the prices, especially since Walmart does not offer promotions.

EDLP a key differentiator

What it does promise is the lowest-priced basket every day of the week. Dries D'Hooghe, chief operating officer, Massmart, explains what this means.

"Walmart's Every Day Low Prices (EDLP) is one of our key differentiators and is the concept that made Walmart great in the rest of the world.

"EDLP means that consumers can expect this price every day of the month. This takes the hassle out of shopping for consumers.

This approach builds customer trust by providing price stabilit...