South Africa, Nov. 21 -- For retailers, the challenge is ensuring their own digital shelf is not only stocked but brightly lit and perfectly positioned for these discerning, newly sighted shoppers.

The Black Friday season represents far more than a simple sales spike; it is the ultimate test of a retailer's digital preparedness and strategic foresight.

South African consumers are ready to spend, having shattered records in 2024 with over R30bn spent across just three major banks. With retail intensity confirmed by a 7.7% year-over-year rise in retail trade sales in November 2024, the commercial opportunity is massive.

However, success this year will not hinge purely on deep discounts or flawless logistics. The decisive factor for comme...