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Transforming marketing strategies through actionable KPIs

, Feb. 29 -- In this context, the pivotal role of clear, actionable KPIs becomes evident. By meticulously measuring and tracking each lead's journey from initial contact to final sale, organisations c... Read More


African nations adopt digital and social media guidelines

, Feb. 28 -- The guidelines, launched on Tuesday, 27 February, emphasise the dangers of social media abuse, and call for responsible use and accountability from both platform owners and users. The la... Read More


A GIS leap forward in the customer journey

, Feb. 28 -- One of South Africa's top digital satellite TV services has changed up its customer subscription process and installer allocation system through geospatial technologies developed and prov... Read More


IAB South Africa Bookmark Awards 2024 early bird entry extension

, Feb. 28 -- In its quest to drive digital forward, the Bookmarks has been honoured to partner with the most esteemed organisations over the years. There are many opportunities to partner with the 202... Read More


Canal Plus must make offer to MultiChoice shareholders, says regulator

, Feb. 28 -- Canal Plus, the biggest shareholder, earlier this month offered to buy the rest of the company. It held a 31.67% stake at the time which rose to 35.01% shortly afterwards, topping a 35% ... Read More


Share in the sharing economy on Biz

, Feb. 28 -- Also known as collaborative or peer-to-peer sharing, crowdsourcing and crowd sharing of content as a model resonates loud with Bizcommunity's key visions. Every day our 19 business commu... Read More


Icasa revises political advertisement regulations for upcoming elections

, Feb. 28 -- This follows consultation with stakeholders which began last year in October 2023 with the publication for public consultation of Draft Regulations, followed by provincial workshops and p... Read More


Influencer marketing: The key to resilience in uncertain economic times

, Feb. 28 -- In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It's not just a matter of following trends; it's about leaning into a measur... Read More


Tourism Minister highlights growth and diversity at Meetings Africa 2024

, Feb. 27 -- In her opening speech, Minister de Lille expressed gratitude to partners such as Gauteng Tourism Authority, the City of Johannesburg, and the Sandton Convention Centre for their support i... Read More


Agency Scope: Top creative and media agencies according to marketers

, Feb. 27 -- The biennial research looked at how marketers view both creative and media agencies. "Each was given a category outline and asked to submit three agencies," explains Johanna McDowell, Sco... Read More