South Africa, Nov. 21 -- Tolaram built a $700m empire in Nigeria by creating the instant noodle category. Samsung penetrated markets when only 45% of sub-Saharan Africans had access to reliable electricity. Trade Kings created Blue Boom, Africa's number one detergent paste during an economic crisis. Parmalat transformed the humble kota into a cheesy treat creating a new revenue opportunity in the informal economy worth about R1bn in South Africa.

Their secret? They stopped seeing Africa's constraints as problems and started using them as launchpads.

Africa's Beautiful Constraints: How to Transform Limitations into Advantage, published by eatbigfish Africa (represented by Delta Victor Bravo), demolishes the myth that Africa is 'too diffi...