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ACA's Graduate and Internship Programmes deliver expanded opportunity in 2025

South Africa, April 4 -- Following a call for applications in 2024, the Association for Communication and Advertising (ACA) is proud to confirm the placement of four interns for 2025 as part of its in... Read More


ARB says complaint against Department of Health TV sugar ad holds merit

South Africa, April 4 -- The advertisement, which features a father explaining to his daughter why sugar is not banned despite its health risks, was found to be potentially confusing. The complainant ... Read More


Lemonaid: How to turn 'pollycrisis' into 'polytunity'

South Africa, April 4 -- A lot is going on right now - we are inundated with headlines screaming about the 'Pollycrisis'. While the threats we face are myriad, any threat rotated the right way reveal... Read More


Brutal Fruit Spritzer launches The Pink Table initiative

South Africa, April 4 -- Born in South Africa in 2002, Brutal Fruit Spritzer was intended to fill a gap in the cider market. It has since infused sophistication into the category with its unapologetic... Read More


Alphabet soup: Decoding a generation that's rewriting the rules

South Africa, April 4 -- Looking back, some of our earliest experiences with brands happened while we were doing things with family. Like having birthday dinners at favourite restaurants, tagging alon... Read More


WPP enhances AI marketing with strategic InfoSum acquisition

South Africa, April 4 -- Strategic step The acquisition is a major strategic step forward for WPP's AI-driven data offer, giving WPP and its clients immediate access to the industry's largest cross-p... Read More


Tractor adds new key sites in SA's main metros to its network

South Africa, April 4 -- The first of the two new sites is located in Ferndale, an established, high-density suburb in Randburg. Positioned along Republic Road - one of the area's main arterial routes... Read More


Agency Scope South Africa 2025/26 to launch in May, with expanded categories and reach

South Africa, April 4 -- This will ensure that agencies have the data to stay competitive and meet evolving client expectations. The biennial study will bring fresh insights into marketer-agency rela... Read More


Marketing budgets: A catalyst for ESG transformation

South Africa, April 3 -- Globally, ESG has transitioned from a niche concern to a fundamental aspect of corporate responsibility. Stakeholders, from investors to consumers, are increasingly demanding ... Read More


World Bank backs Africa digital data push with $100m Raxio deal

South Africa, April 3 -- Digital demand on the continent is surging, but infrastructure remains scarce. Africa accounts for less than 1% of the world's data centre capacity even as mobile data usage g... Read More