South Africa, Nov. 28 -- Audiences across the globe are migrating to audio and visual content and I saw the need to adjust our content approach from being predominantly written.
Younger generations are not reading anymore - we needed to pivot our thinking on content. Access to content today for African audiences also needs to be broad and the audio and video poses much opportunity to increase distribution and engagement.
There is such a trend of carefully curated and polished narratives today. I just spent a week in summits where the same buzzword-injected presentations are presented as if they were "meaty morsels" and it is so prevalently nauseating. My approach is to simply cut through that varnish and have casual discussions that ten...
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