South Africa, Nov. 28 -- The smartest brands are rethinking promotional mailers through tested strategies and data-driven personalisation. Everlytic, South Africa's go-to email marketing platform for bulk messaging, omnichannel marketing, and communication automation have some tips for your business for 2025's Black November.

Co-branded rewards - from complimentary coffees via medical aids to travel perks through banks - boost engagement by tapping into shared value propositions. Partnering with non-competing brands expands reach and enhances perceived value.

Messages that emphasise membership ("member-only benefits", "VIP access") foster emotional loyalty. Position offers as part of belonging to an inner circle, not just another sale....