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Baking media effectiveness into your video marketing strategy

South Africa, July 4 -- Streaming, scrolling, searching, shopping: these video-centric behaviours are changing how consumers shop. Video is so powerful that 76% of South Africans say YouTube helps th... Read More


Entries for Nat Nakasa Awards now open

South Africa, July 4 -- These annual awards honour the legacy of Nat Nakasa, a trailblazing South African journalist and writer who died in exile after courageously challenging injustice and censorshi... Read More


How to break the data deadlock to unlock marketing profits

South Africa, July 4 -- Phophi Ramavhoya, analytics director and EMEA lead at Incubeta describes this phenomenon, saying: "Clients tend to create more data than they need, thinking it leads to better ... Read More


Police watchdog probes disappearance of Nigerian immigrant during TV show

South Africa, July 4 -- This is not the first time the channel has come under fire for promoting violence.The urgent court application was heard on Wednesday by Judge Denise Fisher. Advocate Magda Be... Read More


#BehindtheCampaign: Showmax says dare to believe

South Africa, July 4 -- Directed by Fort's Amr Singh and conceptualised by Ogilvy South Africa, so far the spot has racked up over a million views in its first 36 hours online. While the Showmax ad n... Read More


Measurement that matters: Turning omnichannel campaigns into real-world results

South Africa, July 3 -- While DOOH offers unmissable visuals and mobile brings precision targeting, it's the data and measurement behind these campaigns that turn great ideas into real-world outcomes.... Read More


The Afda Experimental Festival 2025 goes live!

South Africa, July 3 -- Our School of Business and Innovation students impressed with forward-thinking, financially viable business concepts, while our Film School students pushed the boundaries with ... Read More


Dentsu Zambia turns billboards into backpacks in bold sustainability move

South Africa, July 3 -- PVC billboards are built to last but are difficult to dispose of. By repurposing this tough material, the team avoided waste and put circular design into action. The project no... Read More


Reflections on World Press Freedom Day amid rising online attacks on journalists

South Africa, July 3 -- World Press Freedom Day, observed annually on 3 May, serves as a reminder of the vital role that a free and independent press plays in sustaining democracy and holding power to... Read More


Siya and Rassie star in Adidas' Plus One Effect campaign

South Africa, July 3 -- Unhelpful behaviour Building on the success of the 2024 You Got This launch, the 2025 campaign highlights the power of encouragement, revealing that four in five athletes face... Read More