South Africa, Jan. 7 -- Multiple stores

Plans are also in place to open multiple official standalone LFC Retail stores in the country, bringing the club even closer to its passionate local fan base.

With 12.5 million LFC supporters in South Africa - more than any other Premier League club - alongside 8.9 million social followers and 37 million cumulative TV viewers last season, the partnership marks a significant step in establishing a new physical retail footprint for the club to meet growing fan demand across the region.

This new partnership follows a record-breaking year for LFC Retail globally, which has seen unprecedented demand for kit and merchandise, and the launch of new stores across a number of major international markets. ...