South Africa, Jan. 6 -- You need a marketing strategy to promote your brand and a marketing plan to implement it.

If your budget is limited, prioritise digital because it's the most cost-effective way to raise your firm's profile. Keep in touch with your existing client base through regular updates via email newsletters and social media.

Write articles with relevant content that you can send out in an email newsletter, post on your website and on social media, and submit to relevant publications. One article gets multiple exposures - that's time well spent.

The essential marketing elements

Review and refresh

Ensure what you put out is presented in a professional manner with a consistent brand identity and voice.

Your annual marketin...