South Africa, Jan. 7 -- A major highlight is the Homepage Feature, a premium advertising unit that places branded content directly on Roblox's homepage - the digital starting point for more than 151 million daily active users. This format allows brands to transform a standard video ad into an immersive 3D experience without the need for elaborate development, helping them drive both reach and brand impact. Early tests with campaigns from e.l.f., Sam's Club and Universal Pictures' Five Nights at Freddy's 2 have shown promising engagement signals.

Roblox's existing Rewarded Video ads - where players choose to watch ads in exchange for in-game benefits - have already been widely adopted by creators and advertisers. These units appear in hun...