Exclusive

Publication

Byline

#BehindtheCampaign: Inside Puma Mostro's iconic return at Cape Town's Castle of Good Hope

South Africa, May 9 -- Debut Named after the Italian word for monster, the sneaker debuted in 1999 and gained cult status with its bold, boundary-pushing design which expressed the spirit of the Y2K ... Read More


Local female wellness brand Gloot goes global

South Africa, May 9 -- Following a successful presence at the FIBO Global Fitness Expo in Cologne, Germany, Gloot has announced new distribution partnerships across Europe, the United Kingdom, and the... Read More


Ethan September joins ANA International Echo Awards board of governors

South Africa, May 9 -- September's appointment marks a significant milestone not only for the Assegai Awards and the DMASA, but also for the broader marketing community of the Global South. His inclus... Read More


How Spar is using localised marketing to redefine the urban retail experience

South Africa, May 9 -- For Spar South Africa, that means a shift toward hyper-local, experience-led marketing, where each store becomes a reflection of its neighbourhood's lifestyle and values. "We'r... Read More


Beyond influence: How foot soldiers fortify brand trust in community-led influencer campaigns

South Africa, May 8 -- At Brand Influence Agency - South Africa's leading community-led influencer marketing partner - we see foot soldiers as essential counterparts to creators. They're the sentiment... Read More


Your credentials, your edge - IAS Backs first 10 agency submissions for 2025

South Africa, May 8 -- Since its inception in 2016, the IAS Agency Credentials Award has celebrated agencies that go beyond mere dazzling creativity, recognising the substance behind the sparkle. Rela... Read More


Consultancies are eating agencies' lunch, and they're not slowing down

South Africa, May 8 -- In South Africa, the shift isn't subtle. It's seismic. Thanks to its 2021 acquisition of King James Group, Accenture Song now owns some of the country's most iconic brand relati... Read More


5 ways AI can be used in sponsorships

South Africa, May 8 -- It is also not replacing the human element, but enhancing it. Where does AI fit in? In the sponsorship industry, we've seen more than a few trends arrive with big promises-blo... Read More


Effie Academy launches in South Africa

South Africa, May 8 -- Effie South Africa is proud to announce the official launch of the Effie Academy - a globally recognised platform designed to embed effectiveness at the heart of marketing pract... Read More


SABC Plus celebrates a million users

South Africa, May 8 -- The SABC said the surge in registrations has been largely driven by live sports broadcasts, which have consistently attracted over 60,000 new users per major game. Additionally... Read More