South Africa, Jan. 9 -- Overseeing strategy

In her new role as Puma's most senior global marketing leader, Kokni will oversee brand marketing strategy, brand marketing creative direction, integrated marketing and communication globally. Her appointment comes as Puma accelerates its global brand ambition and sharpens storytelling around its product icons and innovation pipeline.

Kokni brings deep international experience shaping and transforming leading global brands across the sport, fashion and lifestyle industries. She has held senior leadership roles at JD Sports, H&M, adidas, Tommy Hilfiger, and most recently at Hugo Boss as senior vice president of Global Marketing & Communications, where she spearheaded large-scale brand transform...