South Africa, Jan. 8 -- In this environment, automotive organisations, from manufacturers and dealerships to finance and mobility service providers, can no longer default to old engagement models.

Relevance depends on a deeper connection to the customer's lived experience.

A more informed and autonomous journey

Where a purchase once centred mostly on reliability, affordability, and resale value, today there is an emotional dimension that carries equal weight.

A customer still cares about practicality, but now also wants a vehicle aligned with identity and values: sustainability, social responsibility, personal safety, and lifestyle.

Buying used to be a linear experience: walk into a dealership, ask a few questions, inspect the car. ...