South Africa, Jan. 8 -- A unified sports and gaming practice, WPP Media Sport will deliver premier, scalable sports sponsorships, integrations, and content to drive intelligent growth with fans, wherever they are, at a time when, it says, sports marketing is at an inflexion point.

The future of sports marketing isn't about who's the loudest. It's about meeting fans where fandom happens, moving beyond one-off moments or games toward connected, multi-year strategies built to last.

The attention is there: live sports remain one of the best places for brands to reliably reach massive, engaged audiences in real time.

However, the way fans engage, move, and transact around sports has fundamentally changed.

Delivering real growth

WPP Media ...