South Africa, May 7 -- The convergence of media channels, the impact of AI on the creative industry, and the rise of influencers are making for a very interesting time in the digital marketing space.
AI is disrupting the standards, whether in copyright law or in where value is extracted within the value chain of creativity.
It also raises questions about whether AI is a partner or a 'villain' when it comes to jobs, the labour force, and intellectual property rights. Who owns what is created with this partner?
The biases and risks that lie inherently in some of these algorithms, and when you amplify bias at scale, need to be examined.
The growth of influencers and key opinion formers gives us new ways to communicate with consumers and ...
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