South Africa, May 7 -- Read on for reasons to prioritise reviews and ways to get your customers to send them in.

Nobody wants to be the guinea pig. Reviews offer peace of mind that others have bought, tested, and loved what you're selling. Genuine feedback shows you're not just full of marketing fluff and proves your product or service delivers.

A great review can be the final push someone needs to click "buy". People trust other people more than advertising gimmicks. When potential customers see that others had a good experience, they're far more likely to take action. More trust = more clicks = more sales.

Fresh, user-generated content like reviews is ideal for search engine optimisation (SEO). Search engines love it, especially when...