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2024 Effie South Africa Ipsos Trends Report reveals what drives effective marketing

South Africa, April 3 -- Gillian Rightford, ACA CEO and Effie South Africa lead, commented: "The value of this report lies not only in its strategic insight, but in its timing. As we enter the 2025 Ef... Read More


From breaking bad to business grad and how to deal with pressure

South Africa, April 3 -- USBI is a globally recognised, award-winning Speakers Bureau, with a presence across no less than six continents. In line with the conference's signature 'no-waffle,' just 'st... Read More


What if true growth was measured in moments, not numbers?

South Africa, April 3 -- The event was born from an industry frustration that, in many organisations, marketing, product, and data teams work in silos. This fragmented approach often results in missed... Read More


Fuelling the future: Publicis Groupe Africa welcomes new Le Cubs

South Africa, April 3 -- Designed as a fully funded and accredited graduate programme, Le Cubs offers participants hands-on learning in partnership with the Red & Yellow School of Business. The initia... Read More


#BehindtheSelfie: Davin Phillips, CSA executive director

South Africa, April 3 -- Over the past 21 years, I've had the privilege of shaping cultural and entertainment campaigns across 89 markets, spanning FMCG, gaming, and government sectors. Along the way... Read More


How to prepare for deepfakes - South Africa's new digital threat

South Africa, April 3 -- Think about waking up to a video of the President announcing a national emergency that never happened or a CEO admitting to fraud. In today's digital world, deepfakes make su... Read More


Richfield launches a new brand campaign with lead agency

South Africa, April 2 -- So Interactive, a leading digital experience agency, has partnered with Growth Ten, the holding company of Richfield, to develop a new campaign for the institution. So Interac... Read More


Smart designers use AI to escape expensive ad campaign shoot

South Africa, April 2 -- This integration aims to help South African B2B communities streamline ad creation, boost engagement through artificial intelligence. With just one product image you are able ... Read More


Octagon appoints Struan Campbell as managing director, Futures Sport and Entertainment

South Africa, April 2 -- Addition of Campbell marks second Octagon Africa Group leadership hire in 2025. Octagon Africa Group today announced the appointment of industry leader Struan Campbell to man... Read More


AI or die: The flight plan for AI-powered marketing in 2025

South Africa, April 2 -- The digital world is moving at the speed of AI, and if you're still operating like it's 2019, you're already falling behind. V5 Digital's aviation-inspired name is fitting be... Read More