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Where comedians fear to tread: Backlash worries prompt self-censorship, legal vetting of content

New Delhi, April 21 -- Stand-up comedians, digital creators and social media influencers are treading with extreme caution these days. The restraint comes after recent controversies involving Kunal Ka... Read More


OTT Monetization Model: Where paywalled content piggybacks ad-led shows

New Delhi, April 16 -- Ad-supported, free-to-watch shows such as Ek Badnaam Aashram and Hip Hop India on Amazon MX Player made a splash when they dropped on the streaming platform over the past two mo... Read More


OTT Monetization Model: Where paywalled content rides reach of ad-supported show

New Delhi, April 16 -- Ad-supported, free-to-watch shows such as Ek Badnaam Aashram and Hip Hop India on Amazon MX Player made a splash when they dropped on the streaming platform over the past two mo... Read More


Written off the page: Why Bollywood's screenwriters are struggling to earn a living

New Delhi, April 15 -- Close to intermission, a particularly intense sequence plays out in Superboys of Malegaon, a coming-of-age drama based on the real-life story of a bunch of amateur filmmakers se... Read More


Producers partner big studios to revive popular franchises amid box office slump

New Delhi, April 15 -- Cash-strapped local producers grappling with extreme uncertainty at the box office are now turning to bigger studios to partner on their oldest, most popular IPs (intellectual p... Read More


As top stars fail to deliver, theatres may have to rationalize ticket prices

New Delhi, April 14 -- Top actors, who in the recent past could pull audiences to cinemas on their sheer star power, are no longer able to guarantee box-office success, a reality that theatre operator... Read More


Missing shows of your interest on OTT apps? Cross-platforms engines can help

New Delhi, April 14 -- Consumers have subscribed to multiple streaming platforms, but often struggle to keep track of new releases, missing several shows that they may be interested in. In this backdr... Read More


Discordant note: Music labels spar with film producers over soundtrack costs as monetization opportunities dwindle

New Delhi, April 10 -- Music labels are struggling to monetize their rights, often unable to even recover the amount they shelled out to purchase a Hindi film album. Audio streaming platforms have low... Read More


PVR Inox seeks to widen alcohol sales in select premium markets to combat shrinking audiences

New Delhi, April 9 -- Multiplex chain PVR Inox is seeking licences to serve alcohol at additional premium properties in select markets such as Gurugram and Bengaluru in a bid to combat dwindling footf... Read More


The curious case of big celebrities staying away from endorsements

New Delhi, April 8 -- While it is common for film and sports celebrities to be inundated with brand deals once they gain acclaim in their primary line of work, a handful of names have never been big i... Read More